12 October 2021, Chongqing – Huang Maojun, Deputy Secretary of Yuzhong District Committee and Acting District Chief, met with Liang Caifen, General Manager of Chongqing Raffles Hospital, part of Singapore’s Raffles Medical Group; WiseNet Asia’s General Manager Karen Woong; President of Orchard International China Wu Wenjun; Vice President of Enshi Xun Technology Co., Ltd. China and Head of Innovation Center Yang Zhengyuan, etc. Representatives of Singapore companies participated in the “Chongqing Tour of Singapore’s Well-known Enterprises in China”.

Huang Maojun and representatives of various enterprises conducted pragmatic exchanges on leveraging the advantages of the China-Singapore Connectivity Initiative platform, identifying the starting point for cooperation, and promoting in-depth cooperation in multiple fields. Huang Maojun said that Yuzhong is the “mother city” of Chongqing and also a demonstration area for high-quality development of the service industry in Chongqing. Since the implementation of the China-Singapore Connectivity Initiative, Yuzhong has given full play as the  platform in opening up to the outside world, focusing on building a window for China-Singapore cooperation, with Chongqing Raffles City and others taking the lead in opening up, cultivating the fertile ground for China-Singapore cooperation. It has become a Fortune 500 company, a multinational enterprise, an industry leader, and an international institution.

Huang Maojun warmly welcomed Singaporean enterprises to visit Yuzhong for research and cooperation. He said that Singapore and Yuzhong have certain similarities in terms of resource advantages and industrial development, but also have their own characteristics in economic and social development. The two sides are highly complementary and have broad prospects for cooperation. This year is the first year of the “Second Five Years” of the China-Singapore Connectivity Project. Yuzhong will continue to thoroughly implement the important instructions and requirements of General Secretary Xi Jinping, and in accordance with the arrangements of the Municipal Party Committee and Municipal Government, continuing with the expansion and opening up of the service industry, international consumption Policy dividends such as central city cultivation, pilot free trade zones, and business environment innovation pilots, etc., to be more integrated into the Belt and Road Initiative.  The Yuzhong District will continue to deepen “point-to-point” and “face-to-face” cooperation with Singaporean enterprises, and promote more China-Singapore interconnection projects to settle in Yuzhong , to achieve new results, and to a new level. At the same time, it will be more proactive in providing services to Singaporean enterprises in the region, creating a high-quality development environment in all directions, sharing development dividends, and creating a better future together.

Representatives of the visiting companies showed great interest in investing in Yuzhong, and they all expressed their optimism about the development environment and future development potential of software and hardware in Yuzhong.

Deng Guanghuai, deputy head of Yuzhong District Government, attended the meeting.


View original article in Chinese: https://www.cqcb.com/county/yuzhongqu/yuzhongquxinwen/2021-10-13/4516685.html

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You snooze, you lose – Personal branding is a game changer

First things first, what exactly is personal branding? And how does personal branding affect a business or your career trajectory?

Personal branding is a form of storytelling.  At a corporate level, it is how the company represent itself, it is who the company is, how they differentiate themselves from their competitors and lastly, what is their value proposition – in other words, what makes your brand stand out from the rest and what value it offers to the consumers? Whereas for a personal level, it is the image you project – how you want the world to see and know you: it could be your vision, mission, principles, goals and ethos in a professional landscape.

In the past few years, the concept of personal branding has gained much momentum and traction as the job market becomes more competitive.

Many high-profile individuals, be it celebrities, politicians and various public figures, most of them are tied to a personal brand. Take Elon Musk, Barack and Michelle Obama, Mark Zuckerberg, even BTS are great examples where they have already established an impeccable level of identity in the public realm.

They managed to unvarnished the nature of social media, allowing themselves to be vulnerable by revealing more of their real personalities, this creates a sense of genuine connection with their followers as showing true personalities through content that makes celebrities appear more human.

Though some might think its hype, but branding yourself is extremely important at this day and age especially in a professional context. The widespread use of the internet and social media have made it essential for any professionals.

For instance, it is impossible to disassociate Tesla with Elon Musk, same goes to Apple where the tech giant is an embodiment of the late Steve Jobs. When you think of Microsoft, your mind would naturally pivot to Bill Gates. Microsoft is Bill Gates. Amazon is Jeff Bezos. Tesla is Elon Musk. These public figures are synonymous with the companies they have built, tethering their personal branding to magnets on a fridge.

Continue reading if this excites you and makes you want to take the next step in personal branding.

Here are five proven steps to build your personal brand:

  1. Figure out who you are and what you want to accomplish

A personal brand requires you to be an honest reflection of yourself, what are the skills that you have, what are your aspirations, values and principles, what motivates you to get out of bed, what work drains your energy and what work fuels you, what industries do you find interesting, what impact do you want to create?

It is crucial to determine this vital information – take a step back, reframe your thoughts, think deeply and most importantly is to be authentic.

  1. Discover your unique value proposition

To build your personal brand, it is important to leverage on your differences as it is what makes you unique and stand out from everyone else.

If you have no unique selling point, you will be seen as similar to everyone else out there and your personal brand would not be authentic. Always keep in mind that people remember those who stand out from the crowd, as it allows you to achieve “top of mind” awareness from the rest.

  1. Optimize your personal websites and social media profiles

In this day and age, almost everyone has access to the internet and probably already possess a personal website and multiple social media profiles to gain traction, engagement and social awareness. As for social media profiles, there are abundance of different channels to utilize, ranging from Tiktok to Instagram to Linkedin. While it is vital that these various platforms align to tell a cohesive message, choosing and focusing on one would bring better results.

So, what should you include in your personal website and social media profiles for a start?

Key points such as your interests, education, aspirations, past experiences and accomplishments, testimonials, your unique value proposition are valuable assets for both personal website and social media profile.

  1. Be consistent with your content and always add value to your audience

You have to be consistent with your messaging on your social media profiles. There are way too many talents and leaders with extremely strong social presence, and one thing in common amongst them would be their consistency in creating content that is insightful, imparting knowledge and being involved in conversations within their industries or in topics that interests them, step by step, they create a community with an impact.

  1. Building a tight knit community of your own

We can all agree that social media is overly saturated with content, and amassing a large following may seem incredibly impressive, it is not going to generate any value for your personal brand if there is no engagement in place.

Building a community is creating a space where people would converse with one another and helping each other out. If you are thinking of starting a business or to advance your career, joining Facebook or Linkedin groups, joining or conducting webinars and meet ups would help.

Building your personal brand requires an enormous amount of effort and time, and it is almost impossible to succeed overnight. However, the payoff would be massive if done correctly and consistently. A successful personal brand allows you to build a network and community of professionals and like-minded individuals who value your worth, opinions and perspectives. It does not matter if you are building a business from scratch, or you want to accelerate your career, or to find a mentor, a great personal brand will pave the road for you and get you to where you want to be in life.