NTU, in partnership with TsingHua University, China and supported by Wisenet Asia, are organizing an upcoming Travel and Learn Program with the theme ‘Exploring China’s Innovation Frontier – Strategies for Sustainable Business Growth‘.
<Click here to view: Travel & Learn Brochure_C2_compressed Please use referral code “MEP 128” when filling out the form>
China’s vast consumer market presents expansion prospects to Singapore businesses. This course aims to delve into the dynamic landscape of innovation in China, focusing on strategies that drive sustainable business growth. China has emerged as a global powerhouse in innovation, and this course provides an in-depth exploration of the key factors contributing to its success.
Learners will acquire knowledge and skills in networking and business expansion in China. They will cultivate a proactive mindset and readiness for China’s evolving business landscape. Through seminars, meeting with senior executives, and visits to leading companies, learners will gain firsthand insights into China’s innovation frontier.
Attend the Online Information Session on 21 October 2024 to find out more. Click here to register now!
Learning Outcomes
- Analyse the business landscape in China and state how to capitalize it for business expansion.
- Establish networks and gain valuable insights from experienced entrepreneurs and business owners/senior executives in China.
- Gain an in-depth understanding and appreciation of the business culture in China.
- Describe the importance of being future-ready and able to apply the knowledge.
- Describe how data and information can be used effectively
Who Should Attend?
This programme is suitable for Directors, Business leaders and Senior Executives from Small and Medium-sized Enterprise (SME) and Transformation Offices who are keen to learn innovative strategies for sustainable business growth and also to establish business network in China.
Certification
Upon completion of the programme, participants who achieved at least 75% attendance and passed all required assessments will be awarded a digital Certification of Completion from NTU and a hard copy Certificate of Participation from a renowned university in Beijing, China.
Programme Fee and Funding Support
SSG Funding Support | Course fee | Course fee payable after SSG funding, if eligible under various schemes | |
BEFORE funding & GST | AFTER funding & 9% GST | ||
Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding) | S$8,965 | S$2,931.56 | |
Enhanced Training Support for SMEs (ETSS) | S$1,138.56 |
1Cat-A SSG Funded Courses – Eligible Singapore Citizens and PRs must attain at least 75% training attendance and passed all associated assessments in order to be eligible to enjoy up to 70% of the course fee. Learners will have to bear the full courses fee upon failure to meet either one of the requirements.
2Mid-career Enhanced Subsidy (MCES) – Singaporeans aged 40 and above must attain at least 75% training attendance and passed all associated assessments in order to be eligible to enjoy subsidies up to 90% of the course fee.
- NTU/NIE alumni may utilise their NTU Alumni Course Credits capped at S$800.
- All Singapore citizens who are 25 years or above is eligible to utilise their SkillsFuture Credit (SFC) for this course but not applicable to utilise the $4,000 SkillsFuture Credit (Mid-Career).
For more information, please click here.
Flight and Hotel Accommodation Fee
- Programme schedule and itineraries are subject to availability and changes. Participants to arrange and purchase own air-ticket, travel insurance, and VISA (if required).
- Hotel accommodation will be arranged by NTU. The cost is partially funded by SSG and each participant will have to co-pay SGD 450 + 9% GST= SGD 490.50 for 6 nights stay, single occupancy.
Contact Us
If you have any enquiries on the programme, please email Katherine at thwu@ntu.edu.sg
COURSE OUTLINE – IN SINGAPORE
Course Date: 4 March 2025, Tuesday
Synchronous Online
Time: 9am – 12pm
Topic: Innovation & Entreneurship in a Digital FutureCourse Date: 5 March 2025, Wednesday
Venue: NTU@one-north campus
Time: 9am – 5pm
Topic: Innovation & Entrepreneurship in a Digital Future• The different business types
• The different business models both offline and online business models
• The business innovations in some of the more successful companies
• A method towards finding the right business innovation and model for a
company
• One hour assessment at the end of the course.
• Pre-trip Briefing(Compulsory attendance for participants to be eligible for SSG funding.)
Course Date: 5 March 2025, Wednesday
Trainer

Professor Wai Fong Boh
Vice President (Lifelong Learning & Alumni Engagement), Chief Executive, Centre for Professional and Continuing Education (PaCE@NTU)
Professor Wai Fong received her PhD from the Tepper School of Business at Carnegie Mellon University. Her research interests are in the areas of innovation and technology management. She has published in leading journals, including Management Science, MIS Quarterly, Academy of Management Journal, etc. She is currently Senior Editor of MIS Quarterly, and has been previously AE for Management Science and ISR. Further, she is currently on or had been previously on the editorial board of multiple leading Information Systems journals.
She was recently awarded Singapore’s Public Administration Medal (Silver) and published a book on Identifying Business Opportunities through Innovation. In 2023, she received the Association of Information Systems (AIS) Fellow Award and AIS Sandra Slaughter Service Award.
COURSE OUTLINE – IN BEIJING, CHINA
The classroom sessions and industry visits are conducted and organised by School of Continuing Education, Tsinghua University in Beijing, China.
Day 1: 10 March 2025, Monday
Morning:
Topic: Industrial Innovation and Corporate Strategy in the Digital Economy Era
数字经济时代的产业创新与公司战略Afternoon:
On-site Learning: Application of Smart Logistics and Green Logistics
Corporate visit to a leading logistics park – JD.com (京东物流)Evening:
Networking session, discussion with senior executives from China.Day 2: 11 March 2025, Tuesday
Morning:
Topic: Industry 4.0 and Smart Manufacturing 工业4.0与智能制造Afternoon:
On-site Learning: Artificial Intelligence and Machine Learning
Visit to an innovation centre – Lenovo Future Centre (联想未来中心)Evening:
Networking session, discussion with senior executives from China.Day 2: 11 March 2025, Tuesday
Day 3: 12 March 2025, Wednesday
Morning:
Topic: Big data, Cloud Computing and Future Industrial Development 大数据、云计算与未来产业发展Afternoon:
On-site Learning: Technological advances and Industry Applications of Large Models
Visit to a top AI company: iFlytek (科大讯飞)Day 4: 13 March 2025, Thursday
Morning:
Topic: Investment and Financing in China and Path Analysis 在华投融资与路径分析Afternoon:
On-site Learning: Operational Experience of Leading Chinese Technology Parks
Visit to a science & technology park: Zhongguancun Software Park (中关村软件园)Day 4: 13 March 2025, Thursday
Day 5: 14 March 2025, Friday
Morning:
Topic: Green Economy and Sustainable Development 绿色经济与可持续发展Afternoon:
On-site Learning: Energy Conservation and Environmental Protection, New Energy Technology.
Visit to a manufacturer of renewable energy: Daxing International Hydrogen Energy Demonstration Zone (大兴国际氢能示范区)Evening:
Discussion on the Key Takeaways from the Programme
Remarks:
- Learners should have an understanding of Mandarin.
- Programme schedule and itineraries are subject to availability and changes. Participants to arrange and purchase own air-ticket, travel insurance, and VISA (if required).
- Hotel accommodation will be arranged by NTU. The cost is partially funded by SSG and each participant will have to co-pay SGD 450 + 9% GST= SGD 490.50 for 6 nights stay, single occupancy.